Pollien van Keulen is the organization lead at Voys, a Dutch business communication provider operating in Europe and South Africa. Founded 20 years ago, the company stands as an example and living experiment of how commercial businesses can move beyond the traditional profit models to address broader social challenges while maintaining market competitiveness.
With a background bridging business and philanthropy, Pollien van Keulen joined Voys in 2018. She spearheaded the 48percent.org foundation, which receives 1% of Voys’ revenue to close the digital divide. Operating at the intersection of business success and societal impact, she led Voys’ transition to steward ownership in 2024, further cementing the organization’s mission to demonstrate how profitable companies can drive meaningful systemic change.